Carrington Communities
Client
Carrington Communities
Edison in the Park
Dwell at Schonsee
Edge at Larch Park
Essence Condos Kelowna
Carrington is an award-winning Edmonton-based home builder specializing in modern condos and multi-family developments. Designed print and digital marketing materials that reflected the brand’s contemporary style, supporting sales efforts through clean, professional visuals.
Objective
To develop distinct visual identities and marketing materials for Carrington’s multi-family housing projects, while maintaining alignment with the overarching Carrington brand.
Approach
Led brand development and creative execution for several communities, including Edison in the Park, Edge at Larch Park (print collateral), Dwell at Schonsee, and Essence Condos in Kelowna. This included defining visual direction, selecting typography and colour palettes, and designing brochures, signage, social media assets, and web graphics tailored to each development’s unique audience and tone.
Outcome
Each project launched with a strong, unique visual identity that captured its personality and spoke to its target market. The branding and design materials helped build community recognition, supported sales and lease-up efforts, and kept everything looking consistent across print and digital platforms.