
Dental Groups
Client
Aspire Smiles Dental Care, Aspire Dental, Albany Dental, Jensen Lakes Dental, Elevate Dental, Landmark Dental, Jagare Ridge Dental
A social strategy built to bring new patients through the door — reframing dental visits as something to feel comfortable about, not anxious. Content across seven clinic locations helps prospective patients get familiar with new technology and get to know their dentist before their first appointment.

Objective
Attract new patients across seven dental clinic locations by easing the anxiety that keeps people away from the dentist — showing that modern dental care doesn't need to be scary, and helping new patients feel like they're getting to know their dentist before they even walk in.
Approach
Built a content strategy centered on reframing dental anxiety though carousel concepts, reels and static posts tied to Guided Biofilm Therapy (GBT). Positioning it as gentle, modern technology rather than something to fear. This is posted to all seven locations to build familiarity and trust with prospective patients from the first touchpoint.
Outcome
Engagement, views and organic leads have increased.








