Fit Theorem
Client
Fit Theorem
Fit Theorem is a boutique fitness studio offering high-intensity group training and personal accountability coaching. Designed a range of branded apparel, print collateral, and digital graphics that reflect the studio’s bold, energetic identity, helping create a cohesive brand experience in-studio.
Objective
Encourage new clients to walk through the door, try a class, and experience the life-changing impact of Fit Theorem’s training style. Every design touchpoint aimed to build curiosity, motivate action, and reflect the studio’s bold, high-energy identity.
Approach
Designed a full range of branded apparel, print collateral, and digital graphics built around a cohesive visual system.
Outcome
A consistent, in-studio brand experience across every touchpoint — apparel, print, and digital.