She's Up First Women's Disc Golf Tournament
Client
She's Up First Women's Disc Golf Tournament
She's Up First is an annual women's disc golf tournament held at Hermitage Disc Golf Park in Edmonton, Alberta. The event celebrates and empowers women in the sport by creating an inclusive, welcoming, and competitive environment for players of all skill levels.
For the 2026 tournament, I developed the event's visual marketing materials, creating a cohesive identity across print and digital touchpoints. My work focused on promoting participation, highlighting sponsors, and delivering an engaging visual experience that reflected the tournament's energetic, community-driven atmosphere while supporting the growth of women's disc golf.
Objective
She's Up First needed a full brand identity to launch and represent the women's disc golf tournament.
Approach
Built out the full brand identity for the tournament such as caddy book, certificates, and merch.
Outcome
Turn out of the tournament was the biggest one in 2026.