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Flair Airlines

print and digital production

brand guideline design

static and animated ads

 

2021

objective

Support Flair’s seasonal promotions and brand awareness efforts by creating attention-grabbing designs that reflect its fun, approachable personality and drive engagement across print and digital platforms.

approach

Designed a mix of static and animated assets for various campaigns, including:

  • Social media graphics and animated posts

  • Web banners and digital ads

  • Print materials and in-terminal signage

Each piece was built with Flair’s bold colour palette, cheeky tone, and dynamic typography in mind, ensuring consistency while allowing room for campaign-specific creativity.

Flair-Guidelines.jpg
FLY-004 Simple Brand Guildeines.jpg

brand guideline

IMG_1954.JPG
FLY-002-LAS Billboard.jpg

print and digital billboard ad (2021)

FLA-005-Black Friday - AirTRFX banner_.jpg

english and french digital ad campaign (2021)

FLAIR homepage mockup Toronto.jpg

seasonal website banner campaign (2021)

ANIMATED CAMPAIGN

Image by Tom Barrett

US route to fort lauderdale

click video

US route to las vegas

click video

US route to orlando

click video

outcome

Delivered a cohesive set of branded visuals that captured Flair’s voice and stood out in both digital feeds and physical spaces. The designs contributed to stronger campaign visibility, user interaction, and reinforced Flair’s position as a fun, budget-friendly travel option.

Let's Chat

I’m a creative designer and founder of Sarah Design Co., based in Edmonton, Alberta. I offer professional graphic design, web design, and photography services to help businesses and individuals bring unique visual concepts to life. My passion is crafting designs and images that stand out and leave a lasting impression. Let’s work together to turn your vision into reality.

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